People come in all shapes and sizes with different tastes and lifestyles. A label or department store sells generic-styled clothing designed to maximize their inventory investment.

For example, they want the same gray suit to appeal to a 45-year-old doctor, a 25-year-old graduate student, and a 65-year-old retiree. Designers, on the other hand, design for themselves. Their clothing can be distinct but they offer limited stock in very restricted sizes, which are often cut to the same proportions as their runway models.

The custom collection by Donovan England allows the client to create a personalized and perfectly-fitted suit while retaining comfort and a sleek, professional look.